The Home Care Industry
The UK senior care industry is huge and growing rapidly. People need extra care and support for a variety of reasons, such as old age, physical disability, dementia or sensory impairment. Moving out of your home to receive care is a huge step, and many prefer to remain in their own home where they feel the most comfortable.
The Department of Health & Social Care (DHSC) predicts that 57% more adults aged 65 and over in England will require care in 2038 compared to 2018 so the opportunity is huge.
In 2023 there were 11 million people aged over 65 in England. This is projected to increase by 10% in the next five years and by 32% by 2043 (1.1 and 3.5 million people respectively). The population aged 85+, the age group most likely to need health and care services, is also projected to rise rapidly, increasing by 8.2% in the next five years and by 62.7% by 2043 (126,000 and 956,000 people respectively)
Nursing homes and assisted living facilities are staggeringly expensive — the average cost of a nursing home is close to £50,000 per year and rising and assisted living is even more costly. Most private insurance policies don’t cover long-term care.
Talk to an Expert
Download our brochure and talk to an Industry expert that’ll help you understand:
1. Home Health Care Business Opportunity
2. Franchising vs Entrepreneurship
3. What makes Nurse Next Door a Premium Brand
4. Profit Potential & Purpose
A Unique Approach to Home Care
From companionship to end-of-life care, we help clients stay at home by finding fun, personalised ways to celebrate ageing.
Keeping people at home doesn’t necessarily mean we’re making them happy. Building on hobbies and interests helps us instill independence and joy in the lives of our clients at each visit.
Our Care Services Center is a centralised scheduling team that handles calls and enquiries daily, and manages client visits.
The Care Services Platform
Nurse Next Door’s franchise concept has always been built around one key, unique differentiator — centralisation. Unlike every other home health care franchise system, we believe our Franchise Partners should be out in their community, not stuck behind a desk. What started as a call centre to manage scheduling has evolved into so much more!
Inbound Sales
The Nurse Next Door brand and marketing systems are designed to get your phone to ring. Once they do, our Intakes Team is responsible for answering customer enquiries.
Scheduling
Scheduling is essential in this business and it can be overwhelming. That’s why we have a dedicated team to handle your scheduling so you can focus on building the business.
Attendance Monitoring
We monitor visit attendance to ensure the safety of your clients and caregivers. Always know what’s happening in your business and know that your business’ reputation is secure.
365 days a year support
Your business is supported 365 days a year. From scheduling changes to client enquiries, we are there to answer your calls 365 days of the year.
Technology Stack
Enjoy a centralised dashboard for resources, education and system news, a cloud-based scheduling program and more. We believe in innovation and finding a better way!
Data & Analytics
With 400+ locations across four countries, Nurse Next Door’s centralised system provides tremendously valuable information. Get insight into your business. Work with your coaches to find opportunities to continue to optimise and grow your business!
Happier Ageing Philosophy
Nurse Next Door is a premium home care brand that takes pride in empowering seniors to live life to the fullest—after all, why shouldn’t ageing be celebrated?
Our home care services are delivered through a philosophy of Happier Ageing™, driven by five main principles:
- Choice
- Belonging
- Respect
- Autonomy
- Purpose
We deeply believe that ageing should be the best part of life, which is why we work hard to get our clients back to doing the things they love.
When we meet our clients for the first time, we ask them, “What did you use to love doing that you can no longer do?” and work to infuse that into every visit. Life isn’t just about ticking off tasks or only caring for basic needs; it’s also about infusing joy—whether big or small—into each and every day!
So, tell us, how do you infuse Happier Ageing™ into your life?
At the first visit, we ask our clients,
Our Brand
In a space as competitive as private-duty home care, you need a brand that turns heads. The Nurse Next Door brand’s icon is a flower-heart bursting with joy in the colours yellow and pink. It symbolises our core purpose of Making Lives Better and unique trademark concept of Happier Ageing™.
In a sea of cold, stale, clinical providers, our bold brand serves as a huge advantage when our Franchise Partners are in the community. The pop of colours and our equally bright attitudes makes us stand out from the crowd—quite literally!
Skilled Care
Most of our home health care franchise competitors provide only non-skilled care. Nurse Next Door offers all components of care, from companionship right up to skilled nursing. Our support team will guide you through the state licensing process. This allows you to be the one-stop-shop for home care, expanding your reach of clients in the community.
Whether it’s a little help around the house with chores, meal prep, personal care or nursing care, we can do the caring. We provide premium care to seniors and get them back to doing the things they love, so they can continue to age happily and healthily at home!
Our Leadership Team
Prash Patel
Joint CEO
Prash Patel is the joint CEO of Nurse Next Door with a focus on growing Nurse Next Door’s footprint in England. Read more…
Karen Patel
Joint CEO & Registered Manager
Karen Patel is the joint CEO of Nurse Next Door and Registered Manager of Nurse Next Door’s Corporate location with a focus on creating great teams. Read more…
Emma Pickavance
Deputy Manager
Emma Pickavance is the Deputy Manager and lead Care Designer of the Nurse Next Door corporate location. Read more…
Our Story
Building a successful home health care business
Co-Founders Ken Sim and John DeHart found an opportunity when Ken’s wife went on emergency bed rest while pregnant.
Ken employed a caregiver and discovered that the caregiver had just started work after faxing in her resume the previous day. She had never met her employer.
Looking into the home health care business industry further, Ken and John found sterile businesses that provided the basics, making life only slightly more bearable for their clients. They knew that they could create something better and launched Nurse Next Door in 2001.
